Design for Stupid People

Don’t let the harsh title turn you off — Gerry McGovern is absolutely right when he points out that the Internet needs simpler design: "[T]here is a much greater need for simple web design today than there was in 1996. Back then we had pioneers and early adopters who tended to hunger for the new and exciting. Today, the vast majority of people on the Web do not see themselves as pioneers." —Design for Stupid Peopleb> (New Thinking)