Say Hello to Sanjeep, Er, Sam

“More than 30,000 employees at Indian call centers, among whom Radhika becomes Ruth and Satish becomes Steve, are told to adopt American names and say they are calling from a U.S. city in order to put their American customers at ease. Their training includes a smattering of U.S. history and geography, along with speech therapy so that they will sound ‘American.’ Some call centers are adorned with American flags to give a cultural feel to the place. Along the way, these employees are exposed to a way of life that can come into direct conflict with their conservative values and, sometimes, their sanity.” Manu JosephSay Hello to Sanjeep, Er, Sam Wired)