It’s not ‘cat sat on the mat or ‘Peter and Jane’ writing. Almost anything – from leaflets and letters to legal documents – can be written in plain English without being patronising or over-simple. It doesn’t mean reducing the length or changing the meaning of your message…. It’s not about banning new words, killing off…
“[T]he best news sources have always felt like a rich, somewhat mysterious pageant. And in many ways, this is an exciting experiment. Lately I’ve been visiting Google News several times every day, to see how the media world looks through the emotionless eyes of an algorithm.” William Powers —The Play’s Not the ThingThe Atlantic)
“Consumers are often baffled at the price tag attached to what appears to be little more than a mass of paper, cardboard and ink. A whole host of factors, including the size of the book, the quality of paper, the quantity of books printed, whether it contains illustrations, what sort of deal the publisher can…
“Is it possible that we have actually come to the end of fairy tales as an available, rather than an archival, entertainment? Fairy tales, however many times they are transformed, depend in some part for their effect on an air of sincerity, of urgent seriousness. For the not merely wise but wised-up children of this…