“Since most blogging tools are both free and addictive, it’s no surprise that the sales cycle has been eliminated. Better yet, point and click blog designs mean that there’s minimal consulting – either customization or configuration – required to set up your blog. The result? Weblogs are spreading like wildfire – by some accounts, the market is growing as high as 25% a month.” John Hiler‘s June, 2002 article was found via Kairosnews.
A student in my Writing Electronic Text course had an epiphany a few weeks after she chose to write a weblog for her term project. Like most newbie web authors, she had fiddled endlessly with the design of her first website, but the weblog software handles all the design for her; when she suddenly realized that weblogging is about writing, not about web design, her weblog really took off.