Eight is Not Enough

“Today’s web sites, particularly e-commerce sites, can be more complex than standard software products that often confine users to a very limited set of activities. Web tasks are also vastly more complex than those users have with most software applications. For example, our tests asked users to complete shopping tasks. No two users looked for the same product and no two users approached the site in the same way. The…

Why Health Professionals Become Quacks

“Just as Old Testament prophets called for conversion and repentance, doctors have to ‘convert’ patients away from smoking, obesity, stress, alcohol and other indulgences… As prognosticators, doctors foretell what is going to happen if patients don’t change their way of life. The prophet role provides power over people. Some doctors consciously avoid it. They encourage patients to be self-reliant rather than dependent, but in doing so they may fail to…

Anti-war Slogan Coined, Repurposed and Googlewashed… in 42 Days

“Although it took millions of people around the world to compel the Gray Lady to describe the anti-war movement as a ‘Second Superpower’, it took only a handful of webloggers to spin the alternative meaning to manufacture sufficient PageRank? to flood Google with Moore’s alternative, neutered definition.|Indeed, if you were wearing your Google-goggles, and the search engine was your primary view of the world, you would have a hard time…