Stanford Guidelines for Web Credibility

“How can you boost your web site’s credibility?|We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.” –Stanford Guidelines for Web Credibility (Web Credibility) My former student Anne Wendt, who suggested the site, did a project for me on a related subject. Thanks for the link, Anne. Unlike most online web-writing tip pages (ahem),…

Newspaper Web Sites Struggle to Attract Younger Readers

“Surveys show that about half of 20 to 29 year olds read the newspaper every day in 1972; by 1998, just 20 percent of twenty somethings read the paper every day.|’The younger audience is not subscribing to the newspapers. This is a major concern for us,’ said Noe. ‘But we also know where they are — they?re on the Internet. We?re just trying to get them to look at our…