Selling You a New Past

She singled out a campaign by Disney – “Remember the magic” – which, she claimed, was used to invoke real or imaginary childhood memories in consumers. | She reported an experiment in which people were shown an advert suggesting that children who visited Disneyland had the opportunity to shake hands with Bugs Bunny. Later, many…

Was It as Bad for You as It Was for Me?

It’s poor chemistry between writer and reader (pontificator and pontificatee, in the academic version), like lack of sizzle between jaded full professor and enthusiastic asst. prof. It’s failure of Interrogator A to make the noises and gestures that work for Hegemonized Reader B. It may be Defamiliarizer A’s clumsy attempt to shake up the ideological/emotional/instrumental…

The Great Library of Amazonia

Books take time to transport. Their text vanishes and their pages yellow in a rash of foxing. Most important, it’s still shockingly difficult to find information buried in books. Even as the Internet has revived hope of a universal library and Google seems to promise an answer to every query, books have remained a dark…