Spoof brand names snapped up for real

Aviva, Diageo, Corus… the trend for rebranding companies with “nonsense” names has led to some notable additions to the corporate lexicon. | But a stunt designed to ridicule the tendency has come back to haunt its creators after several spoof names were registered for real.
Spoof brand names snapped up for real (BBC)

Thanks for the suggestion, Rosemary.