Blur Fantasy with Reality and Wrap It in a PUzzle

A movie trailer for Halo 2 that flashed “www.ilovebees.com” for a split second led the curious to a beekeeping site that seemed to have been hijacked by a sentient virus. Puzzles at the site are so intricate that they must be solved by people working together at ARG sites like www.unfiction.com. For example, sets of seemingly random Web addresses turned out to have phrases in common that could be pieced…

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What, Me Register?

I know I’m not alone in committing identity theft against my imaginary selves. Since no studies exist, I took an informal poll involving 50 friends and colleagues and, although I admit it’s not very scientific, it was revealing. More than half of respondents admitted they invent some or all of the information they provide to online news sites. Some samples: “I use a bogus identity (usually Margaret Thatcher) and a…