This Headline Is Not for Sale

It’s not surprising that marketers love IntelliTxt while many journalists despise it. AlwaysOn columnist Rafe Needleman called IntelliTxt “pretty bad news” from an ethics standpoint “because it blurs the line between editorial content, which readers should expect to be free of commercial influence, and advertising, which we know is paid-for and biased.” —Adam L. PenenbergThis Headline Is Not for Sale (Wired)

The “IntelliTxt” ad service inserts inline links into the body of a news article. I’d agree that this oversteps a line, potentially blurring what should be a pretty clear boundary between editorial content and paid advertising.