Insensitive computer programmers with little knowledge of geography have cost the giant Microsoft company hundreds of millions of dollars in lost business and led hapless company employees to be arrested by offended governments. –Paul Brown –Microsoft pays dear for insults through ignorance (Guardian Unlimited)
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This problems are not with ignorance of geography, but with culture. “Insensitivity” has nothing to do with it either. Still, the article has some interesting examples of the consequences of cultural ignorance.