Finding Truth on the Internet fills a journalistic void. Major media outlets tend to report on the strategy behind campaign commercials rather than analyzing the content for veracity. Even though Jackson pioneered ad watches for CNN, the cable network let him go last year.

“I’ve seen the press generally put less emphasis on ad watches and fact-check-type stories,” Jackson said. “Political coverage is too much weighed toward covering the sport of politics: who’s ahead, who’s behind.” —Louise WittFinding Truth on the Internet  (Wired)