Much of what I and a former student put in “Writing Effective E-Mail: Top 10 Tips” also applies to e-newsletters, but people are much more likely to scan (or trash) newsletters that seem irrelevant.
I like e-mail newsletters because they are self-contained — I can print them out and read them offline, or I can download them to my digital organizer (which doesn’t have internet access) knowing that I can read it while standing in line at the grocery store or during my son’s piano lesson, and I won’t feel disenfranchised by the fact that I can’t click a link.
What A Newsletter Can Do For Your Business
7 Formulas for Writing Articles that Get Read
Writing E-Newsletters that Sell
Targeted Email Newsletters Show Continued Strength
E-Mail Newsletter Writing Tips (Jerz’s Literacy Weblog)