What's in a name? For cars, everything

GM famously learned this lesson in the early 1980s with the introduction in Mexico and Spain of its Chevy Nova coupe. “No va” in Spanish means “won’t go.” —What’s in a name? For cars, everything (Detroit News Auto Insider)

And the editors at The Detroit News Auto Insider area about to learn a lesson about urban legends

One thought on “What's in a name? For cars, everything

  1. Hm, “No va” is about the equivalent of “ne va pas” in French. Fascinating article… I always wondered about names of cars. Really, who comes up with all that?

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