All my life I have struggled to succeed. I have toiled at the wheel of journalistic ethos, logic and wisdom. And do I get any credit for this? Oh, no. All I get is, “Hey, better call Tim because there’s a streaker at Wal-Mart.” I have a mind, folks. I can talk intelligently about Social…
Ten years ago Eric Korte, vice president and music director at the ad agency Saatchi & Saatchi, was commissioning original music for 90 percent of the company’s campaigns. This year, more than half of his workload involves licensing published songs, and the trend is only gaining momentum. “The jingle,” Korte says, “is dead.” —Joan Anderman…
Already under duress from years of budget cuts, poor ratings and reduced influence, CBS News suffered a crushing blow to its credibility yesterday because of a broadcast that has now been labeled as both factually discredited and unprofessionally produced. —Bill Carter —Post-Mortem of a Flawed Broadcast (NY Times) This article describes the fallout from the apparently…