The irresistible, singable, stick-in-your-mindable jingle is dead

Ten years ago Eric Korte, vice president and music director at the ad agency Saatchi & Saatchi, was commissioning original music for 90 percent of the company’s campaigns. This year, more than half of his workload involves licensing published songs, and the trend is only gaining momentum.

“The jingle,” Korte says, “is dead.” —Joan AndermanThe irresistible, singable, stick-in-your-mindable jingle is dead (Boston Globe)