About 36 million Americans—or 27% of internet users—say they download either music or video files and about half of them have found ways outside of traditional peer-to-peer networks or paid online services to swap their files, according to the most recent survey of the Pew Internet & American Life Project.
Current file downloaders are now more likely to say they use online music services like iTunes than they are to report using p2p services. The percentage of music downloaders who have tried paid services has grown from 24% in 2004 to 43% in our most recent survey. However, respondents may now be less likely to report peer-to-peer usage due to the stigma associated with the networks. –Music and Video Downloading Moves Beyond P2P (Pew Interent & American Life Project)