Nowadays, news consumers have an almost unlimited choice. They don’t sit down with a newspaper for an hour to read it cover to cover. Instead, they bounce from site to site, story to story, link to link, customizing their newsgathering experience, clicking on whatever stories from whatever publications appeal to them. They don’t stick around long, but they do visit. It may be difficult for newspapers to figure out how to make money on them, but that doesn’t mean that consumers don’t find the product appealing.
Nothing terribly new here, but it’s still notable to see support for The Basics in a publication like Wired.