She says one of the most powerful facilities in weblogs is pinging, which involves a person posting a comment about someone else’s work on their own blog.
They use the ‘TrackBack’ tool to notify the author when they have published the comment, basically inviting them to discuss it.
“It alerts the original author that someone has written about them. That’s powerful.”
I’m encountering some resistance as I ask students to pick up the TrackBack habit. It’s still very early in the semester, and the new students are just getting the hang of academic blogging. So we’ll see what happens.