NBC leaves Matt & Katie to twist in wind

In a matter of minutes Thursday morning, while they were in Herald Square hosting NBC’s coverage of the Macy’s Thanksgiving Day Parade, a balloon crashed in Times Square, injuring an 11-year-old girl and her disabled older sister.

Lauer and Couric didn’t mention the mishap.


Couric and Lauer spent the last 10 minutes of the coverage reading from the sappy script, although they did note viewers at home were seeing last year’s footage of the M&M’s balloon, which depicts the candies in distress.

“Now, because of today’s windy conditions, these characters are on video, and if we told you they were not in a panic, we’d be full of hot air,” Couric joked.

Sure, you can make an argument why they shouldn’t have mentioned the crash. But the fact that someone was injured in a similar incident in 1997 was enough to make the crash worthy of mention on-air.

If it was possible for NBC’s cable network, MSNBC, to report the accident – before NBC’s own parade coverage ended – then someone should have gotten a word to Lauer and Couric. —Richard HuffNBC leaves Matt & Katie to twist in wind (NY Daily News)

How does it taste when your credibility melts in your mouth, not in your hands?