NBC leaves Matt & Katie to twist in wind

In a matter of minutes Thursday morning, while they were in Herald Square hosting NBC’s coverage of the Macy’s Thanksgiving Day Parade, a balloon crashed in Times Square, injuring an 11-year-old girl and her disabled older sister.



Lauer and Couric didn’t mention the mishap.



[…]



Couric and Lauer spent the last 10 minutes of the coverage reading from the sappy script, although they did note viewers at home were seeing last year’s footage of the M&M’s balloon, which depicts the candies in distress.



“Now, because of today’s windy conditions, these characters are on video, and if we told you they were not in a panic, we’d be full of hot air,” Couric joked.



Sure, you can make an argument why they shouldn’t have mentioned the crash. But the fact that someone was injured in a similar incident in 1997 was enough to make the crash worthy of mention on-air.



If it was possible for NBC’s cable network, MSNBC, to report the accident – before NBC’s own parade coverage ended – then someone should have gotten a word to Lauer and Couric. —Richard HuffNBC leaves Matt & Katie to twist in wind (NY Daily News)

How does it taste when your credibility melts in your mouth, not in your hands?