The folly of rewarding A while wishing for B

We rail against sequels, we talk about how we want original titles, but–according to the indisputable sales data–continue to lap up unimaginative, derivative sequel after unimaginative, derivative sequel.

Is it any wonder, then, that companies continue to crank out sequel after roster update after sequel? They’re financially rewarded for doing so! —Vladimir ColeThe folly of rewarding A while wishing for B (Joystiq)