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His Space

In an online advertising market increasingly dependent on the Net’s ability to precision- target ads, MySpace offers no sure way to hit the bull’s-eye. Google decides which ads to show based on search terms and page content. By contrast, a typical MySpace pageview doesn’t offer much of a clue about anything. What conclusions can you draw when kid A bounces onto kid B’s profile and leaves the message “Wazzup”? That’s…

Barry, Brad, Beluga, and me

Dunn, now 40, grew up in suburban New Jersey where most of her friends dreamed of marrying their high-school sweethearts and settling down. She, however, was obsessed with music, and one day in 1989 walked into the offices of Rolling Stone. Despite a bad perm and a lack of street cred, her detailed knowledge of new and old bands got her a job as an editorial assistant. Dunn says her…

Life in the Circus

The best students will learn, retain and understand the material they are taught in class no matter how it is presented. However, there are many students in the class who do not have the attention span to concentrate for the whole lesson, who get distracted or do not do the required reading because they are simply not interested. It is these students who benefit from the circus approach to teaching.…