Dove – Evolution


Reginald Pike’s Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Dove – Evolution (‘Boards)

A short film that might be very useful for sparking discussion in a class studying the effect of marketing on women’s body image. This advertisement is still banking on the power of the beauty myth to sell its product, but it does so in an unusual way.