Approaching Brand New Markets

In the established magazine category, it’s a buyer’s market. That is, the publishers control it. In the new magazine category, it’s still a buyer’s market, but it’s as close to a seller’s market as magazines will ever get. And you’re the seller. Whether you’re new or well-published, you’ve got more power when dealing with new mags than you do with the venerable establishment. Remember that. But know what you’re getting…