Apple Unveils New Product-Unveiling Product

Described in its patent filing as a “hype-generating mechanism with fully integrated Mac compatibility,” the iLaunch is powered by Intel dual-core processors optimized to calculate a product’s gravitas. Apple claims the iLaunch can garner the same amount of press attention as a major scientific discovery, high court ruling, celebrity meltdown, or natural disaster at 200 times the speed of a traditional media-fostered launch. […] “For too long, hands-on, maverick CEOs…

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Of Dental X-Rays and Sales Pitches

Of Dental X-Rays and Sales Pitches (Jerz’s Literacy Weblog) I went to the dental office at Sears yesterday, where I noticed that the woman X-raying my teeth didn’t entirely disappear behind the lead wall when she pushed the button. Three times I watched, and I could see her elbow and part of her hand. Before she did it a fourth time, I called it to her attention. She sounded very surprised,…