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Shakespare and Star Trek

With all the gratuitous use of Shakespeare language and imagery in the series (including its four spin-offs, a successful franchise of feature films and a short-lived animated series), is there an underlying reason to the use of the Bard’s works? Does the combination of classic literature and pop-culture sci-fi result in something greater than the sum of its parts? According to Stephen M. Buhler, the use of Shakespeare in the…