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Write Articles, Not Blog Postings

To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers. –Jakob Nielsen –Write Articles, Not Blog Postings (Alertbox) It’s been a while since I checked out Nielsen’s site. His overall point against blogs — which we can sum up in the old saying “nobody buys the cow if you give the milk away for free” — assumes that you’re in…

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For kids, it tastes better if it's in a McDonald's wrapper

The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test. Robinson said it was remarkable how children so young were already so influenced by advertising. The study involved 63 low-income children ages 3 to 5 from Head Start centers in San Mateo County, Calif. – For kids, it tastes better if it’s in a McDonald’s wrapper (NY Daily News) That…