Passive Voice Is Redeemed For Web Headings

Web guru Jakob Nielsen risks the wrath of the grammatical bluestockings when he suggests that the passive voice might be useful for headlines, but he’s really talking about front-loading web titles, so that the first two words of a web heading will contain words that will catch the eye of people scanning the page. Since people usually search for concrete nouns, rather than verbs, it makes sense to get those…