From the Chronicle:

On an afternoon this fall, nearly all of the 15 computers were in use, and students stared in concentration — some gunning down bad guys in Counter-Strike, others strumming along with Guitar Hero. No one was doing any classwork.
But the goal of the lab is very much college-related. It is to entice students to take game-design and other IT courses, says John Min, dean of business technologies on the college’s campus here.
Mr. Min decided to create the Game Pit, as the lab is called, because he noticed that IT enrollment had been falling since 1999. “We need to find ways to get more students,” he says.
Posters and fliers in the gaming lab list the many computer courses offered, and professors sometimes stop in to tout their courses.