Nearly a third of children ages 6 to 10 are regular users of digital
audio players, according to market research firm the NPD Group. And
thanks to entrepreneurs like Katz, they can now use them to listen to
In March, the Audible.com founder launched
AudibleKids.com, where children can download books directly onto their
digital audio players.
“I hear lots of people talking, saying
that when they put their kids to bed, they put them down with an
audiobook,” says Audio Publishers Association president Michele Cobb.