Publish in Wikipedia or perish

An interesting method of publicizing high-quality science in a form accessible to (and editable by) the general public.

RNA Biology will require Wikipedia pages
from all authors who submit work to a new section of the journal, to be
launched later this week, that describes families of RNA molecules. The
first paper scheduled is “A Survey of Nematode SmY RNAs”1; its corresponding Wikipedia summary can be found here.

goal is to encourage more scientists who work on RNA to get involved in
creating and updating public data on RNA families, while being rewarded
by the traditional method of a citable publication, says Sean Eddy, a computational biologist at the Janelia Farm Research Campus of the Howard Hughes Medical Institute in Ashburn, Virginia, and a co-author of the nematode article. — Nature, via.