Proofread before you send it out, guys.

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Update: The AP posted the correction within 18 minutes. Not bad.

However…


Scores of local papers have already republished the inaccurate headline.

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This Fox affiliate even livened up the plain-text shooting story by adding a file photo of Seton Hall.

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2 thoughts on “Proofread before you send it out, guys.

  1. I suppose there are few details to report at this stage, other the fact that SHU is giving counseling, that SHU is having a memorial mass tonight, and that SHU used its new alert system — all of them details that the SHU news office likely provided — the news reports are going to emphasize the SHU connection.
    I noticed that MSNBC put “off campus” in the lead, and a Maryland news source revised the headline to refer to the deceased as a “Maryland Man.”

  2. Condolences to all who are affected by this incident, and everyone in the college and the neighborhood involved.
    Perhaps it is too soon, too close, to make hay out of semantics.
    But there are some journalism lessons to learn from it, so I understand your motive. I clicked through your links and as I read the headlines on google news, what troubled me was the misleading way the media seem to be framing all the headlines in a way that points to the university: if you read them out of context, they all make it sound as if this were a school shooting that happened on campus, when clearly it was a late night incident off campus and the event itself probably had nothing whatsoever to do with the college at all.

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