I know, I know: Amazon relied on those $9.99
prices to give it a head start in the digital books market. And raising
prices to the $12.99 to $14.99 being talked about could certainly slow
sales if consumers don’t bite. But here’s the thing: it’s not as if
Macmillan is only raising prices for Kindle. All its digital books will
be the same price. It’s not as if Kindle users are somehow being
punished. The books will cost as much on the Nook from Barnes &
Noble and iPad from Apple as they will on the Kindle.
What’s bad for consumers may not necessarily be bad for investors.
And for some reason, this is all Steve Jobs’ fault. — Jim Goldman, CNBC