@Twitter Users #Fail as Branding Automatons

If you are [in marketing], Twitter apparently looks like a heaven where brands and people interact constantly, the same way tweeters interact with other people. And every time brands and people interact with each other represents an opportunity to reinforce messaging about that brand. Our tires are safe! Our oil rigs don’t leak! [...] However, the study finds, marketers can benefit from using Twitter to eavesdrop on what people are…

1

iPads for Everyone at Seton Hill University – Campus Chatter

Some college campuses will start seeing fewer students coming to class with a pen and paper — and more carrying iPads. At Seton Hill University, in Greensburg, Pa., every fulltime student, no matter what year they are, will be receiving an Apple iPad when they return to campus this fall. The iPad will be used in classrooms to instantly share work with professors. Students will also use it to take…

Getting Started with Writing Weblogs

Someone that I knew when we were high school students just e-mailed me to say she had been given an assignment to get a blog started up by the end of September, and she asked for links and reading suggestions so she could understand the basics. English is not her first language, and with a quick deadline I know she’s not interested in the history of blogging, and I don’t…

Not as Web Savvy as You Think

Researchers also asked students questions about websites they chose. After using Google to get to a website, this interaction occurred between a researcher and a study participant: Researcher: “What is this website?” Student: “Oh, I don’t know. The first thing that came up.” “Search engine rankings seem extremely important,” Hargittai said. “We found that a website’s layout or content almost didn’t even matter to the students. What mattered is that…