Anytime you post online, you publish. Anything you say or do that might be posted by someone else reflects upon that brand that you’ll be working so hard to build. Don’t undercut your hard work with moments of Facebook foolishness.
Nor should you stop reporting when you surf for fun online. Stories can emerge from anywhere. Soak in all the information you touch, and when you read, watch or listen think always “Would others find this interesting?” That’s how you find the material you’ll need to fill your blog, Twitter feed or whatever else you publish online. –Robert Niles, Online Journalism Review