I bought far more eBooks on impulse when they were all $9.99. When they break above $10, I have to think before I buy, and I buy less.
The skirmish over prices is possible because of deals that publishers
negotiated with Amazon this year that allowed the publishers to set
their own prices on e-books, while Amazon continues to choose the
discount from the list price on hardcovers.
That upended a previous understanding by Kindle customers, who were used to paying only $9.99 for an e-book.
“Amazon’s bait-and-switched us here,” said Janice Dinse, 63, a medical
transcriptionist in Gastonia, N.C., who complained about the price on
the novel by Mr. Patterson. “When I first got my Kindle, all the books
were $9.99. I’m not going to pay for a book on my Kindle that’s more
than $9.99. I just refuse to do it. I could buy the hardcover for that
if I go to Sam’s or Wal-Mart.”
Amazon has tried to direct customer wrath over e-book prices at the
publishers. After prices began to rise this year, routinely landing at
$12.99 to $14.99, Amazon alerted readers by adding a line in italics
below the Kindle price: “This price was set by the publisher.”