Pottermore: Is New J.K. Rowling Website Good for Readers? – TIME

[W]hen you read, it’s your brain that’s generating all that data. That’s hard work. Your brain makes all the props and sets, does the voices and renders all those fancy digital effects. When you read, you’re truly collaborating with the author — it’s not a passive experience; it’s an active one that binds you to the book you’re reading in a way no other medium can. It’s hard. It’s work.…