Online video viewers watching longer on tablets | Digital Media – CNET News

For each minute of video watched on a desktop, tablet users watched for one minute 17 seconds, an average of 28 percent longer than desktop viewing. Video completion rates on tablets were also 30 percent higher than non-tablet mobile devices. While online viewers were more likely to turn to laptops or desktops to watch short clips, the data suggests that viewers are turning to tablets, mobile devices, and connected TV…