Atari tries to stay relevant at 40

It’s a stretch to say Atari has turned 40, since there isn’t much left but the name, but this is still an interesting read. Companies began collapsing and Atari was soon sold to a man named Jack Tramiel. Over the next decade, Atari made computers, a game console called Jaguar and a handheld game machine called the Lynx. None were hits. Atari was then passed to the toy company Hasbro,…

Tips from a recovering journalist: How to write effective press releases that help SEO

Get to the point. Make it clear from the get-go what your release is about. Don’t try to be cute. I used to get releases all the time from PR people who buried the news or tried to get creative with their writing. Sometimes, I couldn’t for the life of me figure out what some releases were even about. If you’re looking for a creative outlet, press release writing is…

A majority of adult cell owners (55%) now go online using their phones | Pew Internet & American Life Project

I had already spent a couple hours today tweaking the smartphone version of my website, so this study was a welcome affirmation. Young adults – Nearly half of cell internet users ages 18-29 (45%) do most of their online browsing on their phone. Non-whites – Half (51%) of black cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five…

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How BuzzFeed makes viral hits in four easy steps.

How does this one site come up with so many simple ideas that people want to spread far and wide? What’s their secret? The answer, in short, is that BuzzFeed’s staff finds stuff elsewhere on the Web, most often at Reddit. They polish and repackage what they find. And often—and, from what I can tell, deliberately—their posts are hard to trace back to the original source material. –How BuzzFeed makes…

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Open Letter from a Millennial: Quit Telling Us We’re Not Special

Even the things we do for fun – playing sports, joining a band, riding a horse, writing a story – you have made into a competition. You’ve taken our creativity and told us that it matters not because it fulfills us, but because we can sell it to a college and reap the returns on our “investment” decades from now. Every little thing we do must be harnessed for profit.…