Word. This list was published in 2008, so it’s unthinkable that student could graduate from a journalism program today without these competencies. I’d have to add “the fundamentals of coding a multimedia project” and I want to add “the ability to mine a database for a story.”
With all the new changes brought about by the Internet becoming the publishing platform for all media, journalists now need a few new skills. They don’t need to know them well, as in typing and spelling, but they do need to know a bit about them, so that they can flourish as the media sector transforms itself.
Ten basic new media skills that today’s journalist should know:
- How to upload an image to a blog. (I know journalists that don’t know how.)
- How to add a link to text in an online story.
- How to take and edit a photo and resize it for a web page.
- How to embed the code for a video in a web page and resize it.
- How to find relevant links to a story and add them to it.
- How to take a digital video, edit it, and publish it in several formats.
- How to make online stories discoverable.
- How to read HTML and be able to fix common problems.
- How to read CSS and be able to make modifications in stylesheets.
- How to survive in an always-on work day, and produce two or three times as much content as before.