Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right

I have recently started managing the Facebook page for a local arts nonprofit. Tracking the number of views, likes, and shares generated by the items I post has been a lot of fun. I’ve definitely played fewer rounds of Civilization as a result of doing more Facebook page management. The recent experience means I am more attuned than I might otherwise be to the significance of Facebook’s new strategy to…