The 7 key components of a perfect elevator pitch

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the elevator pitch as an executive summary that provides a quick overview of your business and…


Text Messaging Declines in U.S. for First Time, Report Says

I don’t text message much. As my kids (age 10 and 14) have become more socially active, and as I find myself volunteering and mentoring for their activities and coordinating with the parents of their peers, I find myself texting more. But it’s not my preferred medium. In countries around the world, text-message traffic has been shrinking because Internet-powered alternatives are becoming so widely used. American carriers have fought off…


BBC News – TS Eliot’s widow Valerie dies aged 86

She guarded her late husband’s literary legacy following his death in 1965. Valerie Eliot also allowed Andrew Lloyd Webber musical Cats to be based on TS Eliot’s whimsical verses, Old Possum’s Book of Practical Cats. The stage show became a global hit that brought in huge sums for the Eliot estate, and enabled her to create Old Possum’s Practical Trust. It has supported numerous arts and literacy charities and institutions…

Making the Important Beautiful — and Newsworthy

One of the charges of the journalist is to make the important interesting. Advertisers and celebrities are already so good at packaging what is fundamentally trivial that journalists have to work very hard to compete. Infographics are a useful tool for the news industry, but like all tools, they require skill.

Open Letters: An Open Letter to the Phrase “Having Said That.”

I’m talking about you, Havingsaidthat. You have wriggled your way into the mouths of every Letterman, every shiny-tied anchorman, every political pundit who can now read one poll every way but sideways, every Fox News body language “expert,” and every reality talent show judge. Even the humble weathermen and subway station apocalypto (2013 end of times! Havingsaidthat maybe 2014!) have paid homage to your cutesy chicanery. You have transformed thousands…


Annie: A Study in Contrast and Complement

I enjoyed using clips of Renata with the little girls in her life, to contextualize her role as the child-hating Miss Hannigan. Showing the kids singing “Happy Birthday” not one but three times amplifies her comments about patience and growing up. This video was the most fun to edit.