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Twitter Cheat Sheet to Help Increase Engagement

-Brands see 17 percent more engagement during the weekend, yet only 19 percent of brands’ tweets are sent out on Saturday and Sunday -92 percent of engagement with a brand’s tweets are link clicks -Engagement rates are highest for brands that tweet once a day -Tweets with image links see double the engagement rate when compared to tweets without image links -Tweets asking followers for retweets get 12 times the…

What Is the Business of Literature?

[W]hat was the business of literature, pre-book? There were words, for sure, and there was culture. There were books and there were writers. They were paid, in fact. Very well. But few writers of today would likely forgo the life of the twenty-first-century writer for that of a thirteenth-century writer. Moreover, the role of the writer before Gutenberg was simply to transcribe.  The writer’s purpose wasn’t to reimagine language—not gainsaying…

Review of “Dodge Intrepid and the Pages of Time”

I’ve been a fan of the Dodge Intrepid shows from the beginning. The voice of the daring librarian is Mike Rubino, a Seton Hill alum whom I only had in one or two classes, but who made himself known on the young Seton Hill blogosphere (and as a columnist and cartoonist for the student paper). Enjoying the classic records led us to Dodge Intrepid and the Pages of Time, a blisteringly…

Spitballing Indy: George Lucas, Steven Spielberg, and the creation of Indiana Jones

Interesting glimpse into the creative process. The hero, Lucas explains, is a globe-trotting archaeologist, “a bounty hunter of antiquities.” He’s a professor, a Ph.D.—“People call him doctor.” But he’s a little “rough and tumble.” As the men hash out the Jones iconography, they refer, incessantly, to other films, invoking Eastwood, Bond, and Mifune. He will dress like Bogart in “The Treasure of the Sierra Madre,” Lucas says: “the khaki pants…the…

Why E Readers Are Bad – The Problem with Kindle and EReaders – Esquire

I mostly use my 4-year-old Kindle for the text-to-speech function, since the Kindle app on my university-supplied iPad duplicates all the other functions. Bring on the innovation. I can imagine buying a new e-reader, but so far have seen nothing worthwhile. But that was the Kindle 2. I assumed that the difficulties with the machine — the awkwardness of the notes, the difficulty of navigating through text — would be…

The art of making magazines (edited by victor s. navasky and evan cornog)

If you’re reading this, it’s a safe bet you read magazines. Technically, you may even be reading one now—though I’m not sure if bookforum.com really qualifies. The “.com” might denote precisely what isn’t Bookforum. I’m typing onto a computer screen; you’re reading from one. No trees have been killed. Are we in a magazine? I’m asking because I don’t honestly know. –bookforum.com.

It’s MOOAs, Not MOOCs, That Will Transform Higher Education

The administration at my small school is very productive and effective. I don’t see it showing the kind of bloat that my colleagues at other schools lament. My interest in this satirical piece is cultural, rather than personal. So if we could find a way to put administration online, to create Massive Online Open Administrations or MOOAs, we could really cut some fat and reap some serious rewards. Think about…