Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu

Small Business Social Media 101: How To Get Started

Useful skills for anyone hoping to turn social media experience into a valuable job skill. If you fit into the “mom and pop” shop category (let’s say a local restaurant, auto body shop, handy man, coffee shop or car wash) a lot of your social media strategy should be around showing up on Google Maps and gaining positive reviews that show up in Search Engines. The same applies for a local law firm, medical practitioner’s…

Dennis G. Jerz | Associate Professor of English -- New Media Journalism, Seton Hill University | jerz.setonhill.edu
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You didn’t make the Harlem Shake go viral—corporations did

I never found “Harlem Shake” videos to be very interesting, or particularly creative, or memeworthy. Here’s a good exploration. “Single Ladies,” “Somebody That I Used To Know,” Carly Rae Jepson’s “Call Me Maybe,” and Psy’s “Gangnam Style” were made by professionals and first imitated by professionals—Saturday Night Live in the case of “Single Ladies,” indie Canadian band Walk Off The Earth in the case of “Somebody That I Used To…