On a scale of 1 to 10, this definitely rates a WTF.
Seriously, has no one in GE ever seen The Matrix? Literally any other robot in the history of film would have been a better choice — even RoboCop would’ve made people feel more at ease, because at least he’s a police officer. Agent Smith is an unfeeling death machine built by other unfeeling death machines for the explicit purpose of tracking down rogue humans and destroying them, and GE selected him to star in an ad about technology that tracks humans. Is his stamp of approval supposed to impress us or terrify us into submission? –Cracked.com.