Making the switch: A student news director looks toward a digital future

As “one big news team,” all 54 student reporters work for TCU360 regardless of their story’s medium. Content is published on the website and social media throughout the day, seven days a week. The Daily Skiff, still published Tuesday through Friday, acts as an aggregator of the week’s best content. The “leadership team” consists of an executive editor (think: editor-in-chief) as well as four other top editors, including myself. Below…

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Did Google just kill PR agencies?

Lots of links, lots of repeated key words, and multiple postings of a press release to different sites, are all red flags to Google under the new rules. Such actions are viewed by Google as blatant attempts to trick its algorithm into ranking a site higher than its allotted position. Yet these have all become standard practices at PR agencies. Did Google just kill the PR business? The fact of…