Overblown Headline of New Yorker Article on Memes Will Amaze, and Maybe Infuriate, You
In 350 B.C., Aristotle was already wondering what could make content—in his case, a speech—persuasive and memorable, so that its ideas would pass from person to person. The answer, he argued, was three principles: ethos, pathos, and logos. Content should have an ethical appeal, an emotional appeal, or a logical appeal. A rhetorician strong on all three was likely to leave behind a persuaded audience. Replace rhetorician with online content creator, and Aristotle’s insights seem entirely modern. —The New Yorker.
Similar:
This is what the techbros are excited about? Really?
Crying Myself to Sleep on the Biggest Cruise Ship Ever
New infographic to help our graduating English majors make sense of their capstone project...
Pushing and pulling vertices. Components that fit together perfectly when I model them in ...
Double Entry Journals: Your Scholarly Research Notes for College-level Critical Thinking
Just look at the light on this Mary Cassatt painting
@MichaelSimsBook @mkonnikova “When a blogger uses hyperbole while recommending an article on viral media, you won’t believe what happens!”
Adriane Deithorn liked this on Facebook.
@DennisJerz That article is by my pal, the brilliant @mkonnikova.