Just watched videos of the musicals “Thoroughly Modern Millie” and “Legally Blonde,” so cultural attitudes about women in the workforce are on my mind.
Wheat had discovered what Elizabeth Losh, a digital culture scholar at UC San Diego, calls “ridiculous, pink, sparkly techno-princess land.” Pink websites and polka-dotted flyers are what happens when an entire field overcorrects, Losh says. Women are grossly underrepresented in engineering and computer science careers, a fact that is attracting an increasing amount of attention. Since May, a number of tech companies, among them Google and Facebook, have released their lagging diversity figures, accompanied by pledges to bridge the gender divide. —How not to attract women to coding: Make tech pink – SFGate.