Brian Williams is Giving NBC an Opportunity to Bravely Break with Tradition

TV news is not my preferred medium, in part because of the anchor personality cult that makes this story so newsworthy.

imageNBC has a marketing decision to make, not whether the punishment of expelling the nation’s top-rated nightly news anchor fits the crime. The question NBC needs to ask itself is: “Where can we go from here?”

There are three basic possibilities:

* Stick with Williams
* Replace Williams and stick with the format
* Replace Williams and the format
John C Abell | LinkedIn.