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National Science Foundation announces plan for comprehensive public access to research results

This is good news. It’s unfair that government-funded studies get published in private databases that make money off of the public’s desire to access results of studies paid for by our taxes. NSF will require that articles in peer-reviewed scholarly journals and papers in juried conference proceedings or transactions be deposited in a public access compliant repository and be available for download, reading and analysis within one year of publication.…

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DCNF, TV Upfront Presenters Need to Understand That Content’s Kingdom is Changing

Today’s viewers don’t differentiate between "traditional" and "digital." Today’s viewers watch what they want, when they want. The average consumer is not thinking about whether it’s scripted or unscripted, user-generated or premium. They care that it’s funny, interesting, gripping or cool. Brands need to recognize the power of those four adjectives, and take risks alongside today’s leading content creators. If brands can meet this challenge, the aftershocks will reveal new…

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Five myths about daylight saving time

No, Daylight Saving Time was not created to help farmers (actually, they hate it) and no, it doesn’t save energy (running the air conditioner longer in the evenings costs more than we save by turning on fewer lights in the morning). And why are we on “Daylight Standard Time” just four months out of the year? Reading about these myths will make you an *informed* sleep-deprived Monday morning grump. Daylight…

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I’m a 12-year-old girl. Why don’t the characters in my apps look like me?

I found that when an app did sell girl characters, it charged on average $7.53, which is a lot in the world of apps. After all, each of the apps I downloaded only cost an average of $0.26. In other words, girl characters cost about 29 times more than the cost of the apps themselves. Disney’s “Temple Run Oz” charges $29.97 to become the only girl character. Sometimes there are…