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The Key To Better Work? E-mail Less, Flow More

What the researchers found was that the typical diversion caused by an e-mail was nine minutes and 30 seconds in length. Now that was just the time spent on the e-mail itself. After that, it still took the participants of the study another 16 minutes to resume their primary task. That’s a lot of lost time. Not only does e-mail hinder our ability to accomplish the essential aspects of our…

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Why Creative Side Projects Are Good for You

San Francisco State psychology professor Dr. Kevin Eschleman and his colleagues measured the effect of creative hobbies on over 400 employees. In two separate groups—one rated by coworkers and one self-rated—those with a creative hobby were more likely to be helpful, collaborative, and creative with their job performance. | As an added bonus, outside of work those with hobbies felt more relaxed and in control. –Why Creative Side Projects Are…

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Marketers package female empowerment to sell products

This article makes an excellent point. The essential connection between the positive message that makes the pro-girl ad worth sharing and the product being sold is tentative at best. In a recent ad for Always feminine hygiene products, women and men are asked to demonstrate how it looks to “run, throw and fight like a girl.” They all portray inept ditziness. Then a group of young girls is asked to…

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Seriously, Fuck You, “Kindle Unlimited”

I’m just quoting the f-bomb in the link, but I do agree with the sentiment behind it. Last week, Amazon informed us that for ten dollars per month, Kindle users can have unlimited access to over six hundred thousand books in its library. But it shouldn’t cost a thing to borrow a book, Amazon, you foul, horrible, profiteering enemies of civilization. For a monthly cost of zero dollars, it is…

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Apple faces threat of legal action over ‘in app’ payments

I haven’t taken the plunge and installed a new iOS app on a whim in quite some time, because so many of them require in-app purchases in order to be useful. Now I carefully read the reviews first. Among the issues regulators have highlighted is a default setting within Apple’s app store where, after a payment is made, there is a 15-minute window allowing purchases without requiring a password. The…

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The Surprisingly Savvy Weird Al Internet Machine

When he talks about his business being threatened by YouTube parody video-makers, he’s talking about the fact that the public’s yen for parodies is being met by amateurs. Earlier this week, a young woman turned an infamous recording of a Comcast customer service call into a belty ballad. Between the release of that recording and its conversion into digital video fodder, fewer than 24 hours had elapsed. This is an…

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The Truth About Test Scores

It’s not hard to design a test that has a high likelihood of producing just about any outcome desired. Let’s not forget that a test cannot possibly measure all that is taught. Therefore, designers rely on sampling what they believe are the most important concepts in any given subject. But suppose the mission is to sort out students (e.g., the SAT). If the test were heavily loaded up with items…